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#EarlyForTheFootball
Budweiser invites responsible consumption through a new initiative that starts from a compelling insight: to watch the Premier League and La Liga Española from Latin America, it is necessary to get up very early on weekends, because the games start from 5:00 AM. So, why not consume responsibly from the night before?
Thus was born: "Don´t miss tomorrow´s match tonigh. Consume Responsibly".
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